Pepsi Launches Wc Campaign
Pepsi Max is launching a new advertising campaign featuring footballers Lionel Messi, Didier Drogba, Fernando Torres, Frank Lampard, and Thierry Henry, in a new body paint campaign ahead of this summer’s World Cup. Watch the viral with Henry here.
The body paint campaign forms part of the overall 2010 Pepsi Max activity, which includes the latest Pepsi Max TV commercial set to launch this summer.
The advert, filmed in Africa, will show the players covered in body paint – aiming to ‘show their true colours’ and showcase their talents.
Earlier this year, Pepsi Max launched the track, ‘Oh Africa’, which was recorded by Akon, Keri Hilson and the Soweto Gospel Choir.
The track will be the anthem for the new football TV commercial and is available for download online.
