Pepsi Max Launches Champions League Campaign
Pepsi has signed Manchester City players Sergio Agüero and Vincent Kompany, and Arsenal’s Alexis Sanchez to star in its UEFA Champions League campaign.
The trio will front its Pepsi Max advertising campaign, created by Abbott Mead Vickers BBDO agency. The brand will be launching its TV advert, “We know how much it means” in April, ahead of the quarter finals of the tournament.
The campaign focuses on the emotional journey fans go through before and during the match and be carried across TV outlets and social platforms, as well as digital partners including Copa90 and Bleacher Report.
It’s the second year of a three-year deal for Pepsi as UEFA Champions League sponsor.
Brad Jakeman, president, global beverage group, PepsiCo, said: “Throughout the year, Pepsi will celebrate a variety of moments – from the everyday good moments made great, to the truly epic like the UEFA Champions League Final.
“Pepsi is one of the most iconic supporters and longstanding fans of the world’s beautiful game, and this year we’re taking our global football campaign from the pitch to the stands – celebrating and igniting the contagious passion that comes to life in the fans around us, showing the world how much it means to live and love the game.”
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