Pepsi Unveils Star-studded Digital Lineup

Pepsi has unveiled details of their 2014 football squad with 19 of the world’s best, spanning five continents, for its new “Live For Now” campaign, including Leo Messi, Sergio Agüero, Jack Wilshere, David Luiz, Robin van Persie and Sergio Ramos. 

These six will be joined by additional footballing talent representing their home countries, including: Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurðsson (Iceland).

Argentinian captain Leo Messi said of the announcement: ‘Football has been my passion since I was a little boy and it’s certainly one of the things I live for now. I am so proud to be partnering with Pepsi again and representing the brand globally as part of this star-studded team.’

Earlier on Thursday the Pepsi players took to social media to unveil the entire roster in a digital relay to reach fans across the globe. 

The global player announcement also kicked off a series of exciting year-long activities as part of the 2014 Pepsi Football campaign. Not only will the players star in Pepsi’s global television commercial released later in the year, a selection of the players will also be featured on limited edition packaging and point of sale. 

Special commemorative packaging featuring the global Pepsi players will start appearing in market in March, while integrations with music, art, digital, interactive experiences and additional special products will be unveiled throughout the year. 

Kristin Patrick, Pepsi Global chief marketing office, PepsiCo Global Beverages Group commented: ‘Pepsi has had a tremendous relationship with football, going back nearly 15 years. For this, our latest incarnation, we’ve brought together our most impressive Pepsi football roster yet, comprised of players who truly embody our brand spirit and excite and electrify us every time they step on the pitch. Our players know how to live for the moment, and throughout the year we’ll be collaborating with them to bring our fans exciting and engaging content, products and experiences – bringing fans closer to the game they love.’

In the UK Pepsi Max will be featuring the global football super team in a full, through the line campaign, including limited edition packaging, point of sale, outdoor and digital support.

Sebastian Micozzi, UK head of marketing – Beverages, added: ‘We are thrilled to bring this new football campaign to the UK. Football is such a passion point for our brand and our consumers. It is one of the many ways we celebrate Pepsi’s Live for Now ethos. The line-up of players involved in this new campaign is truly unrivalled and shows how passionate and committed we are to growing our longstanding association with global football. Our consumers in the UK can look forward to lots of exciting activities in the coming months.’