Perform Acquires Goal.com
Digital sports media specialist Perform, has taken 100% ownership of the world’s largest football portal, Goal.com.
It is a major step for the company into direct-to-consumer marketing, with the global digital sports market now reaching 95 million users a month.
Goal.com has news coverage in fifteen languages to build on their position in the online football portal market.
Perform now intend to develop the site by fully integrating its live sports data (GSM), video news (OMNISPORT), video highlights (ePlayer) and live streaming (LIVESPORT.TV).
According to Comscore, the independent online ratings agency, Goal.com is now over 250% bigger than ESPNSoccernet.com, Football365.com and Teamtalk.com.
Simon Denyer, joint-CEO of Perform said: ‘Goal.com is the iconic global football portal and a clear market leader. This acquisition gives Perform a major brand and major worldwide coverage’.
