Perform Extends Football Dataco Deal

03 Aug 2015 | tshego

Share on

Football DataCo, the data management company for the English and Scottish Premier Leagues and Football League, has renewed its deal with Perform, the owner of sports statistics companies Opta and RunningBall, for a further three years.

As part of the new deal, Opta will continue as the official data partner of the eight leagues represented by Football DataCo, while RunningBall will remain their official betting data partner, until the end of the 2018/19 season.

Opta replaced the Press Association as the British leagues’ data partner in 2013.

Ross MacEacharn, chief executive of Perform Content, said: “I am very excited about the prospect of continuing our excellent relationship with Football DataCo and the leagues.

“Our Opta and RunningBall operations are well-known market leaders in their business sectors, respectively media and betting. Our clients will be pleased that discussions are progressing well with regards to our ongoing distribution of this data for a further three years beyond the current term.”