Perform Nets World Cup Qualifier Rights
Digital sports specialist Perform has struck online rights to provide access to over 500 FIFA 2010 World Cup qualifier matches.
Perform has acquired internet rights or formed new media partnerships with five sports marketing and rights agencies with major international football holdings.
The deals include rights to the European qualifiers of both Kentaro and Sportfive, the Asian and Middle East qualifiers of World Sport Group and MP & Silva, the Latin qualifiers of Kentaro and finally with Traffic for qualifiers in North and Central American and the Caribbean.
The rights will be offered in a non-stop 24 hour, live, global service of 25-30 matches every FIFA International match night, across Perform’s online PPV and betting network.
The majority of matches will also feature in Perform’s multi-platform daily news service, Omnisport.tv, and will be used to provide detailed global news coverage on the road to South Africa 2010.
In order to deliver this service, each FIFA match night Perform will spread production, commentary and encoding across their international facilities providing consumers with up to 10 matches at peak times.
In addition to live coverage, highlights will be produced in real time using a near live clip production platform mirroring Perform’s Premier League Digital Production Centre which can produce near live highlights from 10 concurrent matches.
Perform operates over 200 websites including those for over 80 UK football Clubs, Cricket Australia, Warner Music, ITV, Turner Broadcasting and works with various rights holders, including The Premier League, Virgin Media and the ATP Masters Series.
