Perplexity AI picks up Hamilton sponsorship

Lewis Hamilton has partnered with Perplexity AI, the US-based AI-powered answer engine.

The partnership has been described as a collaboration that brings together ‘the relentless pursuit of speed, precision, and curiosity’ by uniting ‘a world-class athlete and icon with a platform built for those who never stop asking, learning, and moving forward.’

Perplexity is set to benefit from branding presence on Hamilton’s race helmet, as well as access to his vast social media following through collaborative content. 

The seven-time Formula 1 world champion, commented, “Whether it’s in sport or life, you can never stop asking questions. The best never stop learning. Curiosity is fuel, and that’s why I like using Perplexity.”

Ryan Foutty, VP Business, Perplexity, added, “Lewis transcends racing. He stands for excellence in everything he does, and that’s what we want people to associate with Perplexity. The faster you learn, the more you ask, the greater you become — in any domain.”