Petr Cech Signs Puma Partnership

Arsenal goalkeeper, Petr Cech has signed an endorsement deal with Puma, bringing his nine-year association with adidas to an end. The former Czech Republic keeper, who announced his international retirement in July, will become the lead Puma goalkeeper in the Premier League.

Cech joins former FIFA World Cup winner Gianluigi Buffon and current European champion Rui Patricio in promoting evoPOWER gloves and boots across retail and communication activations.

He will also feature in campaigns and marketing initiatives related to Puma’s technical and licensed partnership with Arsenal Football Club, as the sport brand enters a third year working with the North London club.

Happy to have signed with @pumafootball #PlayLOUD pic.twitter.com/0114LhugNz

— Petr Cech (@PetrCech) August 23, 2016

Cech said: “I have got to know Puma very well through their work with Arsenal over the past year and I like the people, their products and their marketing ideas. They have created some excellent campaigns and events for Arsenal that as a player I’ve been very happy to be involved in. For a goalkeeper it’s also very important to have a glove you totally trust, the evoPOWER is the best one I’ve worn. I’m pleased to be working with Puma more directly.”

Johan Adamsson, global director of sports marketing, Puma added: “Petr Cech is a consummate professional – a goalkeeper who works hard to maintain the commanding form that results in him being admired the world over. 

“He is also a much liked personality in football, a gentleman of his sport. Petr will be a great ambassador for our brand and our products, and we’re delighted he’s joined us.”