Pfa Adds Snack Media To Revamp Monthly Awards

02 Oct 2017 | tshego

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Snack Media, a sports digital media company, has been brought in by the Professional Footballers’ Association of England and Wales (PFA) as their new digital media partner for the forthcoming three seasons to revamp their monthly awards and give more football fans across the UK an opportunity to determine the winner.

The PFA Bristol Street Motors Player of the Month Awards recognise the achievements of the best footballers in the country’s top four divisions – the Premier League, Championship, League 1 & League 2.

The monthly winners are voted by the public after a panel selects a shortlist of six players from each league. Snack Media has introduced a new approach to the panel, with regular panellists from the PFA and Snack Media Group (which includes football content websites).

They will be joined by guest panellists each month, which will include ex-pros, officials, managers, journalists, social media influencers and football fans from across the country. Their inclusion ensures the panel has more of an equal representation across the four leagues than ever before.

In addition, supporters will be able to see the panellists’ reasons for choosing their selected shortlist of players. Snack Media has also designed and will oversee a new-look voting site and boost social media engagement of the awards.

They will allow the Player of the Month Award voting widget to be embeddable on multiple websites at the same time, giving footballs fans more access to cast their vote than in previous years.

PFA Enterprises’ commercial director, George Berry, said: “The PFA Fans’ Player of the Month and Year Awards are designed to give a strong voice to the supporters who are the lifeblood of the game. Our partnership with Snack Media means that more fans than ever, from all over the world can have their say month in, month out.”

Niall Coen, CEO of Snack Media, said: “We are incredibly proud – and obviously very excited – to partner with one of the institutions of British Football. Never before have these Awards been so open and accessible to football fans. As Jock Stein famously said, “Football is nothing without fans”, so we wanted to put fans at the centre of the biggest and most important monthly football awards. It’s an honour to be working with Gordon Taylor, George Berry and the team at the PFA and we cannot wait for the first set of Awards to be launched.”