pfl Strikes Ladbible Partnership
The Professional Fighters League has agreed a strategic partnership with UK digital publisher LADBible.
The deal will see LADBible subsidiary SPORTBible on site at PFL events in Newcastle, Berlin, Paris and Dublin during PFL Europe’s inaugural season.
The SPORTBible team will work on creating behind the scenes content including fighter interviews, ringside action, and editorial articles focused on the mixed martial arts league.
PFL Europe, the first PFL competition outside of the US, will begin at the Vertu Motors Arena in Newcastle on 25th March before going to the Verti Music Hall in Berlin on 8th July. The winners of each regular season event advance to the 2023 PFL Europe Play-off at the Zenith in Paris in September with four PFL Europe Champions will be crowned at the 3Arena in Dublin in December.
Last year, the PFL agreed a joint venture with DAZN to create PFL Europe. This deal will see the sports and entertainment platform broadcast the competition.
James Frewin, SVP of PFL International, said, “We’re delighted to bring LADbible onboard as a strategic partner for PFL Europe. As we continue to strive to innovate the sport of MMA, adding their expertise will play a huge part in the growth of our brand, not just in Europe but globally.”
Josh Akers, Head of Sport & Gaming Entertainment at LADbible Group, added, “We’re absolutely delighted to agree a landmark content partnership between the Professional Fighters League (PFL) and LADbible Group. Everything that SPORTbible does is to bring our audience to the heart of the action and our partnership with the PFL will allow us to do just that with unrivalled access, behind-the-scenes content and social-first video formats that grow the personalities of the incredible roster of MMA fighters across their four PFL Europe events in Newcastle, Berlin, Paris & Dublin this year.
“We can’t wait to showcase the amazing athletes across SPORTbible’s highly-engaged social following of over 30m people, which will not only drive mass engagement from MMA fans and sports fanatics alike but also complement the broadcast viewing experience provided by one of LADbible Group’s long-term partners, DAZN.”
