Pga Tour Restructures Warner Bros Deal
The PGA Tour and Warner Bros. Discovery have announced a restructured international media rights relationship, with PGA Tour content continuing to be available on discovery+ and Eurosport.
In a joint letter sent to media partners worldwide on Monday 3rd January, the pair outlined changes to the distribution of international media rights.
Owned and operated broadcast platforms discovery+ and Eurosport, which are available in European markets and certain Latin America markets, will retain coverage and content.
However, the new restructure sees Warner Bros. Discovery hand back PGA Tour rights to Asia, Africa, Australia, New Zealand and those areas in Europe and Latin America not covered by discovery+ and Eurosport.
Back in 2018, the PGA Tour and Discovery announced a $2bn agreement for international rights which included the development of a direct-to-consumer platform, GOLFTV. The platform was launched in January 2019, only to be closed in November 2022 due to ‘changing consumer consumption habits.’
A PGA Tour statement regarding the new arrangement reads, ‘Together we agreed restructuring the management of future international rights was a logical step given the changes under the partnership driven by a broader evolution in the media sector and changing consumer consumption habits, as the focus shifts from niche services such as GOLFTV to broader and scaled streaming offerings.
‘Our main goal was providing zero disruption to the fan experience in 2023, which was accomplished.’
The value or terms of the restructured agreement has not been disclosed.
