pga Tour Strengthens Bet Monitoring Services
The PGA Tour has announced two new agreements which aim to ‘enhance monitoring capabilities’ as part of an expanded PGA Tour Integrity Program.
The Tour has confirmed a new partnership with betting regulation business U.S. Integrity, and the extended an existing relationship with London-based sports technology and data business Genius Sports.
Both deals, which run until 2024, will contribute towards the PGA Tour’s bet monitoring services initiative, the PGA Tour Integrity Program. The programme covers all facets of competition and operations on the Tours, including players and their support teams, all tournament staff and volunteers, all PGA Tour employees and the PGA Tour Policy Board.
U.S Integrity will now work alongside Genius Sports, utilising its proprietary dashboard, in an effort to proactively identify irregular contest-level, officiating and wagering patterns.
PGA Tour Vice President of Gaming, Scott Warfield, commented, “We are excited to partner with U.S. Integrity, as we look to continue ensuring the integrity of the PGA Tour.”
“U.S. Integrity along with Genius Sports’ commitment to protecting our sport, as well as their proactive approach, will play a pivotal role in assisting our operations with monitoring sports betting across our Tours.”
The Tour’s extended relationship with Genius Sports will see the UK company continue to facilitate tailored educational programs for players, caddies and officials. The workshops will aim to ‘reinforce the PGA Tour’s regulations and highlight the risks associated with betting-related corruption.’
Stephen Thurley, Head of Integrity Partnerships at Genius Sports, commented, “We are delighted to extend our historic partnership with the PGA Tour. As the sports betting landscape rapidly evolves across the U.S., it is imperative that sports are proactive in protecting the integrity of their competitions.
“This partnership ensures the PGA Tour continues to benefit from Genius Sports’ Bet Monitoring technology and Education services, as well as utilizing ‘Genius Intelligence,’ our groundbreaking fraud detection management system.”
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