Phelps Launches New Brand With Swim Range

Michael Phelps, the most decorated swimmer of all-time, has announced the launch of his “MP” brand in collaboration with Aqua Sphere, with his first competitive swim suit – XPRESSO. 

The men’s suit can be pre-ordered now with the women’s suit available from mid-summer.

The 2015 MP line, developed with input and product testing from Phelps and coach Bob Bowman, will also include performance swim goggles, K180 and K180+.

A competitive training Focus Swim Snorkel has also been designed and manufactured by Aqua Sphere. 

Todd Mitchell, business line manager, Aqua Sphere, commented: “We are extremely excited to officially introduce Michael Phelps’ signature brand, MP, to the international marketplace highlighted by our fully integrated collaboration in the development and release of MP’s first competitive racing suit -XPRESSO.

“Michael and Bob challenged Aqua Sphere to develop a racing suit that distinguishes itself from the other technologies available in the marketplace with particular attention to finding a way to increase the level of flexibility and range of motion to help improve performance. Our team of designers and engineers utilized Aqua Sphere’s proprietary technologies to develop a ground-breaking dual fabric technology, Exo-Core that is an innovative design combination of stability and flexibility fabrics, which serves as the signature feature of the XPRESSO.”

According to the brand, the MP XPRESSO combines “Aqua Sphere’s proprietary Exo-Foil and Aqua-Core fabrics”. As a result, the racing suit provides compression, hydrodynamic material and bonded seams, while increasing flexibility.

Phelps commented: “My decision to partner with Aqua Sphere and launch the MP brand was driven by the opportunity to enhance the technical aspects of swimming products available in the marketplace and I am proud to be a part of the development of our first competitive racing suit, the XPRESSO.

“I believe we have created a racing suit that provides the correct level of compression in the right areas combined with flexibility that is noticeably significant in and out of the water. From the light-weight material to the eye-popping colours, I’m looking forward to racing in the XPRESSO starting with the Mesa Grand Prix.”

Bowman added: “From the fabric and patterning, to the compression and body coverage, every detail has been engineered to create a performance suit that is fast in the water, comfortable to wear, and looks great. I was most impressed by the teams’ willingness to take our feedback and fine-tune the XPRESSO to ensure the best possible performance.”