Philips Shavers Renews Williams Deal
Philips Shavers has renewed its association with the AT&T Williams F1 team by signing a new multi-year sponsorship agreement.
The agreement, which runs through to the end of the 2010 Formula One season, includes exclusive access to promotional collateral and an increased level of branding with the team.
The Philips Shavers brand will now appear on the back of the team’s shirts as well as existing branding positions on the nose of the car and on the team’s overalls.
In addition to official sponsor designation, use of logo and team imagery, Philips Shavers also has promotional rights via both team drivers, Nico Rosberg and Kazuki Nakajima.
In 2008, Philips Shavers enters its third season as a sponsor of the AT&T Williams team. So far in 2007, Philips’ Domestic Appliances and Personal Care (DAP) business has continued to see growth off the back of the deal with a 20% increase in third quarter sales compared to the same period in 2006.
