Pitch And Mp & Silva Launch Partnership
Sports rights agencies Pitch International and MP & Silva have launched a partnership which will see the agencies develop and manage projects In the Asian market.
The new partnership, which will be based in Singapore, will aim to develop selected projects including the acquisition and distribution of media rights, event management and production services. Projects will include the Brazil football team’s global tour, Six Nations Rugby and Ascot.
Andrea Radrizzani, MP & Silva chief executive said of the partnership: ‘It is a natural evolution of our business in Asia to work with Pitch. Our businesses are complementary and together we have the scale to ensure we can continue to exploit bigger events and rights in the territory. Our companies are both innovative and dynamic and we look forward to working with federations and broadcasters on some exciting projects over the next few years.’
Jonathan Rogers, Pitch international managing director, commented: ‘We are delighted to be working more closely with MP & Silva. They are a great partner with an excellent track record in Asia. Our two organisations know each other well and there are strong synergies and enhanced opportunities from working together in the Asian market. We believe our collective strength in the market should increase the range of rights, events and services we can offer.’
