Unscriptd, the athlete media publishing company, has appointed Pitch Marketing Group, a sport and entertainment marketing agency, as its strategic communications consultancy.
Pitch Marketing Group has been retained to develop a communications strategy for Unscriptd that will increase awareness and engagement amongst a target consumer audience as well as across the corporate landscape.
For athletes, Unscriptd creates a mix of content formats and concepts, social audience growth and engagement, looking to increasie athletes personal brand value and their value to existing and potential sponsors, enabling athletes to become content creators
Unscriptd has worked with athletes including Cristiano Ronaldo, Gerard Pique, Ander Herrera, Jordan Henderson, Virat Kohli, Andre Agassi, Stephanie Gilmore and Mick Fanning.
Unscriptd was founded by former Nike global VP & CEO of Western Europe Brent Scrimshaw. And now has offices in London, New York, Barcelona and Melbourne.
This is the latest new business win for Pitch Marketing Group, who has recently been appointed by the Premier League, Beats By Dre and the Telegraph Media Group.