Pitch Appoints New Head Of Production

Pitch Marketing Group has appointed Lee Cheney as its new head of production, heading up the independent sports and entertainment agency’s new in-house content division, Pitch Productions.

Capabilities within the new division will extend to creative planning, video, print and digital design, advertising, animation and experiential. 

Lee will be responsible for the overall creative direction, logistics and strategy of Pitch Productions. His team will be producing campaign-driving content for Pitch’s impressive roster of clients that currently includes ASICS, Beats by Dre, BT, Diageo, The Premier League and TAG Heuer.

Lee’s professional career spans more than a decade, during which time he has directed and produced creative in motion for agencies, production companies and direct to client. His credentials include campaigns for some of the biggest, most iconic brands in the world, such as Barclays, Belstaff, easyjet, Facebook, Ford, HSBC, Jaguar Land Rover, MasterCard, Sony and Unilever.

Lee Cheney commented: “I thrive on new challenges and I’m excited by the potential that lies ahead at Pitch. Being able to produce ideas end-to-end, develop them into something memorable, entertain audiences and create a wide reach with content is what motivates me the most.”

Henry Chappell, CEO of Pitch Marketing Group, added: “We are delighted to have someone of Lee’s experience join us as head of production. With visual content at the heart of all contemporary marketing, the purpose of Pitch Productions is to bring fresh thinking and measurable business impact to our clients via a non-traditional design and production studio. Lee’s addition to the team will help us to significantly drive this area of the business forward.”

Pitch was founded 2003 and now boasts a 40-strong team based in central London, working with brands, governing bodies, media and broadcasters.