Pitch Marketing Group Appoints New As Head Of Partnerships

Pitch Marketing Group has appointed Luke Wilson as its new Head of Partnerships.

Wilson will lead the group’s specialist sponsorship consultancy and activation business, Pitch Partnerships, the agency’s in-house arm providing commercial consultancy, brand positioning and sales strategy for rights holders and sponsorship negotiation, strategy and activation for brands.

Wilson joins Pitch from TEAM Marketing AG, UEFA’s Swiss-based agency which handles the rights and marketing for the governing body’s club competitions, where he headed up the management of UEFA Champions League Partners including Nissan, PlayStation, Santander and Gazprom. Prior to that, Wilson spent four years at Arsenal.

Adam Raincock, Managing Partner, Pitch Marketing Group, said: “Luke is a world-class operator whose experience spans rights holder and agency, working on some of the biggest partnerships in the world. Pitch Marketing Group has got arguably the best football clients out there ranging from the Premier League and The FA to Tag Heuer and BT Sport and his pedigree only enhances this further. His appointment is the next step in our journey and follows off the back of strong financial growth and new business wins.” 

Luke Wilson, Head of Partnerships, said: ‘It goes without saying that I’m excited by this opportunity to lead a rapidly-growing division at an agency with established expertise, credentials, and a reputation for repeatedly delivering innovative, creative and high-impact work across the industry. I’ve been impressed by the incredibly strong roster of football clients at Pitch, and by the passion and ambition of the team. My focus is on the continued growth of Pitch Partnerships in football and beyond, but also to deliver high profile, award-winning work, and tangible business results for our clients.”