Pitch PR Lands 2014 Commonwealth Games

Pitch PR has won the contest to promote the 2014 Glasgow Commonwealth Games beyond Scotland. The agency has been retained to lead international comms, including delivering a media plan, working with partners and promoting the organising committee’s CEO, David Grevemberg.

Pitch will also be tasked with project work including ticketing, athlete announcements and promoting the Queen’s Baton Relay, which will open the Games and feature all 71 competing nations.

The Games will be held from 23rd July – 3rd August next year and will feature more than 6,500 athletes. Ticket sales are expected to exceed a million.

Glasgow 2014 added that awareness of the event had been boosted by the ‘bounce effect’ of last year’s Olympic and Paralympic Games, however, it also pointed to the ‘challenge’ of gaining media coverage in the UK’s ‘decade of sport’, which includes the 2015 Rugby Union World Cup and 2017 World Athletics Championships.