Pitch PR Launches Sponsorship Practice

Sports PR agency, Pitch, has launched a specialist sponsorship division, Pitch Partnerships, which will open for business with immediate effect following the recruitment of Gavin Peters.

Peters, who joins from Havas Sport & Entertainment, will head up the team and oversee activity for founding sponsorship clients including Swissquote and Yokohama.

Henry Chappell, chief executive, Pitch, said: “Over the last 10 years Pitch has led the way in sports communications, working with some of the world’s leading brands and sports properties to deliver industry leading campaigns, such as Betfair’s acclaimed Switching Saddles campaign with Victoria Pendleton (pictured above). Now is the perfect time to expand our offering into sponsorship strategy and activation.

“We will have an integrated, campaign-led approach to sponsorship, with the aim of bringing brands and rights holders together to form unique partnerships across sport and entertainment. We’re delighted to welcome Gavin Peters to head up the team, and we are actively recruiting further new signings.”

Gavin Peters, who leaves his position as chief strategy officer at Havas Sports & Entertainment Cake to take up the new role as head of partnerships at Pitch, has over 15 years of experience in delivering campaigns, commercial strategy and insight for both sponsors and rights holders such as Barclays, Coca-Cola, O2, the FA and FIFA.

Peters added: “This is an exciting opportunity. Pitch has an impressive client roster, a talented team, and proven expertise in creating award-winning campaigns that truly resonate with audiences. The introduction of a dedicated partnership division will enable us to be as focused and nimble as a new start-up, but with the benefits of the scale, expertise and experience of Pitch’s many years of great work. We’ll be developing both strategy and activation capabilities, and our aim is to offer clients a different approach to sponsorship.”