Pitch Wins Asics UK PR Account
Performance sportswear brand ASICS has appointed sports and sponsorship communication consultancy Pitch as its retained UK PR agency following a competitive selection process.
The appointment comes as ASICS significantly increases its marketing investment in the run-up to London 2012.
ASICS began 2011 with the “Running releases more than just sweat” global advertising campaign, supported by the brand’s largest ever media spend which has increased tenfold from 2010 and includes ASICS’ first UK television spots, supplemented with increased advertising investment in the sports sections of national press, specialist vertical press and large scale activity in national premium gym chains.
Pitch’s communications strategy will aim to help bring the “Sound Mind, Sound Body” brand ethos of ASICS to life for consumers.
As well as running the UK press office, Pitch will develop PR campaigns to educate consumers about ASICS’ expertise in the popular running market and as a sport performance brand that represents innovation, science and true sport.
