Pitch Wins Northern Racing Brief

Racecourse operator Northern Racing has appointed sports communications consultancy Pitch as the group’s PR advisers. ??

Chaired by former Conservative Party leader, Lord Howard, Northern Racing owns and operates 10 racecourses within its portfolio and its feature events include the Coral Welsh Grand National at Chepstow and the John Smith’s Northumberland Plate at Newcastle.??

Pitch will be providing corporate communications advice to Northern Racing with a view to increasing the group’s media profile as well as engaging directly with core customer groups in the racing industry.??

Tony Kelly, Managing Director of Northern Racing, said of the appointment: ‘Horseracing is currently facing a number of challenges, including the central funding of the sport and the need to implement initiatives which will widen racing’s appeal.’??

This week Northern Racing formally opened a new £6.5m grandstand at Fontwell Park in Sussex.

??In addition to the nine courses owned by Northern Racing, the group also oversees the operation of the newest British racecourse, Ffos Las in Wales.