Pitchero Acquires Rival Teamer

Two of the biggest players in the UK digital grassroots sports market are to join forces, following Pitchero’s acquisition of key competitor Teamer and its subsidiaries Club Website and Fixtures Live.

The move consolidates Pitchero’s position in the UK market for digital grassroots sports tech, growing its active club membership to over 22,000. 

This includes 160,000 teams and more than two million individuals – players, parents, coaches and club officials across grassroots and semi-professional sport. The platform receives more than 80m page and screen views every month.

The strategic purchase broadens Pitchero’s reach into other grassroots sports as well as strengthening its stronghold in football, rugby, hockey, netball and cricket. It also gives the brand a presence in Ireland, the home of Teamer, and the Australian market.  

Pitchero co-founder and CEO Mark Fletcher commented: “This acquisition is about consolidating the UK’s most popular grassroots sports technology providers for the benefit of grassroots sport.

“It begins to bring the UK in line with the US and the rest of Europe where consolidation has benefitted stakeholders.

“It is an exciting time for grassroots sports and we are proud to be at the forefront of development, communication and activation and we have big plans for both Pitchero and Teamer.”

Pitchero and Teamer will continue under their current names, with consolidation taking place at management and development level.

Jon Milsom, Fletcher’s fellow Pitchero co-founder and CTO, explained: “Users of both Teamer and Pitchero will be unaffected by the acquisition, but over time players, coaches, parents, sponsors and advertisers will begin to see additional benefits of being part of the UK’s biggest grassroots sports network.”

Leeds-based Pitchero is a platform that aims to unite grassroots clubs and participants through technology, making it easier for people to coordinate teams and manage clubs online. 

Teamer, also founded in 2008, focusses on team management via a mobile application. It acquired Club Website in 2015, aiming to combine the team management app with football club websites as a direct competitor to Pitchero.