UK sports clubs website provider, Pitchero, has confirmed an exclusive partnership deal that will see Maxinutrition-owned OnSport websites merged into Pitchero’s extensive network of more than 10,000 sports club and league websites.
Pitchero is a free service that provides clubs, leagues and county organisations with the tools to build a website, manage their membership and increase their online revenue.
As part of the deal, Pitchero users will have access to sports nutrition, diet and training guides from Maxinutrition’s brands including Maximuscle.
Pitchero will also enable users to purchase Maxinutrition products directly through sport teams’ websites to help earn commission for their chosen club.
Speaking on the deal, Fletcher commented: ‘The partnership with Maxinutrition will bring huge benefits to all Pitchero members, from players and parents to coaches and volunteers. Nutrition is a vital element of sporting success and as the Europe market leader Maxinutrition offers unrivalled access to the latest developments in this field.’
Sam Musk, head of online marketing at Maxinutrition, added: ‘Over the last 2 years we have witnessed Pitchero establish itself as the key provider of club websites, with thousands of sports men and women using a Pitchero website for their club needs. We were impressed with Pitchero’s network and enthusiasm for sport and we are excited to be able to offer Pitchero users advice on diet, nutrition and training from our expert teams and we are looking forward to helping those looking to increase their performance.’