Pl And Barclays Announce Trophy Tour

08 Mar 2011 | tshego

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The Premier League and Barclays are to take the Premier League around the world, after they announced a new three-year global tour, offering fans across the world an interactive experience to promote the league.

The tour will begin 18th March in Abu Dhabi, before appearing at other cities around the Middle East, then onto Asia, North America and Africa during the 2011/12 and 2012/13 seasons.

The free experience is separated into four domes: ‘The changing room’, dome number one, contains unique items of football memorabilia from Premier League players, and fans can test themselves with challenges such as ‘can they kick a ball harder than Obafembi Martins?’ or ‘run faster than Theo Walcott?’.

The 2nd dome called ‘The Centre Circle’ gives fans the chance to experience what it might be like to stand in the middle of a Premier League stadium, ‘The Trophy Room’ will have the official Barclays Premier League Trophy on show, and ‘Becoming a Third Lion’, the fourth and final dome using green screen technology to enable fans to have a photo of themselves lifting the trophy.

Premier League Chief Executive, Richard Scudamore, said: ‘We want to show them [the fans] what is at the heart of our competition: the Trophy itself, as that is what every player and manager competes to get their hands on; the fantastic football as played by our 20 clubs, because that is what excites hundreds of millions week-in week-out; and the history and tradition of English football, as that is what helps create the huge interest in the competition’.

Abu Dhabi Sports Channel, which shows every Barclays Premier League match live across the MENA region, is partnering Barclays and the Premier League for the Middle East leg of the tour.

Mohammed Najeeb, director of Abu Dhabi Sports Channel, said: ‘We are proud to be associated with such a unique event and delighted that Abu Dhabi is the first host city for the Barclays Premier League Trophy Tour. The UAE and indeed the entire Gulf region is fanatical about football, especially English football’.