The Playbook Appoints Head Of Sport

The Playbook has announced its first senior hire following its launch in July, with Nick Meakin joining the agency as head of sport.

Meakin, who joins from sport marketing company Pitch, will oversee the agency’s roster of sports clients including NFL UK and the ECB, alongside playing a lead role in business development.

Meakin has more than ten years of media and communications experience including roles with the Football Association, H+K Strategies and Lexis, and has delivered campaigns for a variety of sponsors and rights holders including Barclays, Coca-Cola, BT Sport and Visa.

Eddie May, managing director of The Playbook said: “Nick has huge experience in the industry, working on some high profile and highly effective sport and sponsorship campaigns. His combination of client-side and agency experience will be invaluable and I’m looking forward to him getting stuck in.”

Speaking on the appointment, Meakin added: “This is a really exciting time to join The Playbook, which has the dynamic approach of a start-up, combined with the support of the Hanover Group. I look forward to continuing the team’s excellent work and helping the agency to continue to go from strength to strength.”