Playstation Extends Uefa Sponsorship

Sony Computer Entertainment Europe (S.C.E.E.) is set to continue its sponsorship of UEFA, extending the agreement through the 2012 UEFA Champions league season, including the UEFA Super Cup in 2009, 2010, and 2011.

David Taylor, UEFA General Secretary, stressed the importance of PlayStation’s involvement in the Champions League as he hopes it will increase the amount of fans within the gaming brand’s user population.

The electronic company’s popular brand PlayStation has extended its partnership with the league,
joining Heineken, Sony, UniCredit and MasterCard as the fifth official sponsor for the 2009-2012 seasons.