Poeticgem Extends England Football Deal

Licensed clothing company Poeticgem has extended its agreement with The FA to include men’ and ladies apparel and kidswear for the England football brand. 

Poeticgem is set to launch three new ranges that combine the England Three Lions crest with fresh styling to produce apparel lines aimed at football fans of all ages and both sexes.

With less than a year to go before the 2014 World Cup in Brazil, England’s chances of qualification will become clearer after a crunch game with Ukraine on Tuesday evening. 

Elliott Matthews of Poeticgem, said: ‘England football is a huge brand and this rights extension allows us to add products that will help both adults and kids support their national team.’ 

‘With the World Cup at the forefront of every fan’s mind these new lines will have huge appeal at retail as people get behind England in the lead up to the tournament.’