Polar Appoints Promote PR

28 Feb 2017 | tshego

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Polar, a wearable sports technology company, has appointed Promote PR to manage consumer and trade public relations and sports marketing in the UK.

Promote will be working to gain exposure for Polar in the marketplace and manage the pipeline of new products launching throughout 2017. This will include activation of partnerships, engagement with influencers, ambassadors and media and topical campaigns.

Promote’s current clients include, Boudavida, British Rowing, The ECB, Elevate, England Athletics, England Hockey, England Netball, Les Mills, Life Fitness, Meridian Foods, RDHS, Reading Half Marathon, Running4Women, Parkwood Leisure, Polar, SIBEC, Sweatshop Events, TeamUp, The Gym Group, TRX, Wattbike, Windsor Half Marathon.

Headquartered in Finland, Polar creates heart rate monitoring systems, activity trackers and training computers. The brand’s remit also includes GPS-enabled bike computers, fitness and running watches, as well as heart rate monitors and performance trackers. The products are designed for any activity ranging from swimming, cross-training and yoga to tracking your daily activity and calories burned.

Commenting on the new appointment, Lucy Johnson, marketing director at Polar, said: “Promote were the obvious choice for us with their breadth of experience in both grassroots and elite sport, coupled with their knowledge and connections across the fitness sector.

“The agency’s passion for sport is evident. It’s no surprise that with over two decades specialising in this field, their relationships with relevant media, influencers, event organisers and key associations are so very impressive.”

Sue Anstiss, Promote’s managing director, said: “With triathletes, runners, cyclists and former sports scientists in our team, Polar is understandably a bit of a ‘dream client’ for the agency.

“We’re incredibly proud to add the Polar brand to our portfolio of clients in sport and fitness. We’re already enjoying working with the UK team as we plan for an incredibly exciting year ahead for Polar with a host of new product launches in the pipeline.”