Popchips Joins Sure Run To The Beat

Sure Run to the Beat, a music-led 10k race taking place at Wembley Park on 13th September, has announced popchips as an official partner for the 2015 event.

The California-born popped snack company launched in the UK in 2012.

Popchips is the latest addition to a growing family of sponsors and partners of Sure Run to the Beat, which also features the likes of Brooks Sports and Tom Tom, as well as Sure as the race’s title sponsor.

Updated for this year, the course will include four high intensity music zones, each with its own theme and DJ.

Of the partnership with popchips, James Robinson, managing director of event organisers IMG Challenger World, said: “2015 is a going to be a big year for Sure Run to the Beat, with great new partners like popchips on board, completely refreshed music zones and an amazing line-up planned it’s definitely one not to be missed.”

Popchips added: “we’re very excited to be partnering with run to the beat for 2015 – we really love the ethos of keeping fit but having fun at the same time, and so feel it’s a great fit for popchips. We’re looking forward to getting the runners popped at the finish line!”

Race organisers are expecting 12,500 runners – of all fitness levels and running abilities – to participate in the 10k event this year.