Poulter Brand Appoints Henman Comms
Integrated PR and sponsorship activation agency, Henman Communications, has been appointed by IJP Design to raise the global profile of the contemporary golf and lifestyle clothing brand, founded by Ian Poulter in 2007.
Since joining the Tour, the Ryder Cup hero has formed a reputation for his bold clothing choices.
The new appointment will see Henman Communications work closely with IJP Design to raise the profile of the brand’s men’s, women’s and junior’s collections, as well as align IJP Design’s global digital advertising strategy with PR and drive further commercial opportunities with global partners, particularly across the UK and US markets.
The brand philosophy is to ‘lead with the legs’ by designing the trousers first and then coordinating the rest of the outfit around them.
Richard Henman, Henman Communications founder and managing director said: ‘I am thrilled that IJP Design has briefed Henman Communications to raise the brand’s profile globally. We have over 10 years’ experience working with brands and rights holders in the sports and lifestyle sectors and we are looking forward to further establishing ourselves within golf with an exciting and ambitious brand.’
Siobhan Kos, ecommerce manager at IJP Design added: ‘We are confident that Henman Communications is the right agency to strengthen our position within the golf market and to take IJP Design to a global audience. We design our collections with input from Ian Poulter himself, ensuring our innovative clothing is functional and perfectly tailored down to the very last detail. Henman Communications offer a commercially-focused, tailored and creative approach to PR, which we believe will help us drive retail revenue in key international territories.’
Henman Communications has previously built solid foundations within golf, having worked with London-based Dukes Meadows and launching Zone Golf, the zonal shoot-out concept, in 2013 with Ian Poulter, Justin Rose, Paul Lawrie and Paul McGinley as well as Jaime Redknapp, Charlotte Jackson, Vernon Kay, Tim Henman, Andrew Strauss and Sir Steve Redgrave.
