Poulter Captains Ballantine’s Online Club

Ballantine’s has announced the launch of the Ballantine’s Golf Club, a new online Golf Club inspired by the sport and its lifestyle, with Ryder Cup hero Ian Poulter confirmed as the club’s first ever captain.

Coinciding with the launch was the release of a new video from the Scotch whisky brand, which sees Poulter recall the moment that would make or break his career as an unproven 23 year-old pro. Watch it at Sport Industry TV.

The ‘Moments of Truth’ film is part of a series, which will focus on moments in golf that have changed the course of a golfer’s career. The series will feature exclusive stories from respected figures in the world of golf over the coming year, all of which will be showcased within the Ballantine’s Golf Club.

Throughout the season, www.ballantinesgolfclub.com will be updated with further exclusive content including ‘Shot Makers’, which features swing and course management tips from professionals, ‘Captain’s Diary’ updates from Ian Poulter and further mini-documentaries.

Membership to the Ballantine’s Golf Club will offer unique access to exclusive content, invitational events, whisky tastings, VIP hospitality and a range of member rewards, as well as the chance to meet and play with top players and participate in a member-only global tournament.

Sports presenter Di Dougherty hosted a launch event – held immediately before the Ballantine’s sponsored Aberdeen Asset Management Scottish Open – where Poulter was announced as the inaugural club captain.

Ian Poulter said: ‘It is an honour to be the founding captain of the Ballantine’s Golf Club. Ballantine’s has long had an association with golf and it’s fantastic to be a part of a truly unique club where, like me, the members will share an appreciation of whisky and the true spirit of golf.’

Peter Moore, global brand director for Ballantine’s added: ‘We have a tremendous heritage in golf dating back to 1960; however the Ballantine’s Golf Club marks a significant shift in our strategy within the sport. In addition to our continued support for tournaments across the golfing calendar, the introduction of the Ballantine’s Golf Club will allow us to reach an increasing number of golf fans, who share an appreciation of good whisky, all around the world.’

Registrations for the club are open now at www.ballantinesgolfclub.com, with the site due to launch in full this October 2014.