Powerade Pushes Ennis Ties In New Ad
Coca-Cola is using Powerade ambassador Jessica Ennis to push the launch of its new drink Powerade Zero.??
Coca-Cola launched Powerade Zero earlier this month and announced that it was to make the drink the official fitness drink of Team GB.
??Ennis, the world and European heptathlon champion, will star in the campaign that will be put rolled across television, outdoor and digital.
??The campaign also aims to drive traffic to the Poweradegb.com website and the creative part of the TV campaign was carried out by Mother, and M&C Saatchi Sport & Entertainment were also involved.
??Powerade Zero has been developed in with Team GB’s sports scientists and claims to be the first calorie-free fitness drink that uses sodium to rehydrate the body.??
Watch the TV trailer on Sport Industry TV here.
