Powerade Pushes World Cup Sponsorship
Coca-Cola owned energy drink Powerade is launching an integrated on-pack promotion to push its sponsorship of the FIFA World Cup and the English, Welsh and Irish rugby teams ahead of the RBS 6 Nations this week.
Consumers have the chance to win a training experience at either a football camp in South Africa or elite rugby camps at Twickenham and the Millennium Stadium.
The promotion will run until 28th February and marketing activity will include TV advertising and press and digital campaigns and will look to heavily promote its partnership with Wayne Rooney and Welsh winger Shane Williams.
With every purchase of Powerade consumers can enter a daily draw to win one of over 100 ‘money-can’t-buy’ training sessions as well as tickets to either a FIFA World Cup game or an international Rugby match.
Powerade also sponsors the Coca-Cola Football League and Team GB.
