Powerade Uses Rooney In Wc TV Ad
Powerade has launched its 2010 FIFA World Cup campaign with a new TV commercial featuring England striker Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydration partner for every team at this summer’s tournament.
The new commercial (click here to watch) will air on Sky Sports during the UEFA Champions League match between AC Milan and Manchester United on the 16th February 2010.
The advert sees a shirt-less Wayne Rooney drinking Powerade, taking on a shirted Wayne Rooney fuelled by water, in a one-on-one skills and endurance duel.
The 30 second commercial is the latest creative delivery to support the brand’s InnerGear concept, following the print campaigns with Team GB athletes in summer 2008 and England and Wales rugby stars in February 2009.
Powerade is the official hydration drink at this summer’s World Cup tournament.
Alongside the launch of the ‘Rooney vs Rooney’ commercial, Powerade is running an on-pack promotion – throughout February consumers are being offered the chance to win a ‘once-in-a-lifetime training experience’ at either a football camp in South Africa or elite rugby camps at Twickenham and the Millennium Stadium.
