Powerday Signs With London Irish

London Irish and Powerday plc have announced a new three-year deal which sees the premier recycling company become the new principal sponsor of the Aviva Premiership side until the end of the 2013/14 season.

The agreement is Powerday’s first major sponsorship within professional sport. 

From the 2011/12 season, it will take over as main shirt sponsor with its logo also appearing on all first team training and coaching staff wear, and the agreement also includes match day branding and in-stadia signage at the Madejski Stadium as well as the club’s Sunbury-on-Thames training ground, corporate entertainment and access to players for marketing and PR purposes.
 
Powerday is a long-term supporter of London Irish, which includes an eight year patronage of the London Irish Academy. 

It will continue to sponsor the Academy, AASE (Advanced Apprenticeship in Sporting Excellence) and London Irish Amateur RFC. 
 
Mick Crossan, chairman of Powerday plc said: ‘Powerday is delighted to be the new principal sponsor of London Irish.  The Club has made huge strides forward in recent years both on and off the field and we can clearly see the many commercial benefits this sponsorship will bring’. 

‘We are building on a long and very successful association with the Club – the London Irish family is a close one which we very much feel a part of and their family values are ones that fit perfectly with our own business ethos. We look forward to being part of the Club’s future success’.
 
Richard Marsh, commercial director London Irish added: ‘We are extremely excited that Powerday has chosen London Irish for its first major sponsorship of professional sports. An ambitious and rapidly growing business, their drive for success is synonymous with our own and we are delighted that they can see the tangible benefits that a partnership with us brings’.