Powerhouses Unite To Launch Superleague+
Rugby League Commercial (RLC) has partnered with IMG to launch a brand new streaming service, SuperLeague+.
The new platform is the latest venture carried out by IMG in its long-term strategic partnership with RLC which aims to ‘reimagine the sport in the UK.’
The streaming service will be powered by IMG sister company Endeavor Streaming, and aims to ‘help drive the sport’s digital transformation, diversify its media strategy and reach new audiences worldwide.’
The platform is set to stream all 167 matches of the Betfred Super League internationally, starting on 15th February when Hull FC face Hull KR in the season opener.
In the UK and Republic of Ireland, domestic fans will be able to watch 106 Betfred Super League games live on the service, with the remaining 61 games to be made available delayed and on-demand.
The platform will also include, fan content, highlights, archive content, dedicated club sections and more.
Rhodri Jones, Managing Director of RLC, said, “The launch of SuperLeague+ marks the start of a new era for the Betfred Super League and for British Rugby League. Thanks to the groundbreaking deal agreed with Sky Sports last year, all six matches in each of the 27 weekly rounds of the men’s Super League through the 2024 season – a total of 162 games – will be broadcast on a variety of platforms. Sky Sports will retain exclusive live coverage of two fixtures in each round and our new OTT platform, SuperLeague+, will offer live coverage of the remaining matches.
“This live coverage of more than 100 weekly-round fixtures will be augmented by on-demand, delayed coverage of Sky’s selections for fans in the British Isles. Meanwhile, SuperLeague+ will offer live coverage of all matches in every round for international subscribers. SuperLeague+ will also offer a range of original programming and archive matches and features – meaning that with Sky Sports also showing more Rugby League in 2024, including selections from the Betfred Women’s and Wheelchair Super Leagues, fans will have more ways to watch more matches than ever before.”
Peter Bellamy, Chief Commercial Officer at Endeavor, added, “For the first time, Betfred Super League fans around the world can watch live coverage of their favourite teams from one destination. With our world-class streaming technology and fan engagement expertise, we’re able to help the sport expand its international reach and connect directly with its global fanbase to drive even deeper engagement.”
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