Pra Unveils New Branding
The Professional Rugby Players’ Association (PRA) is now expanding to become the Rugby Players’ Association (RPA), which will aim to be more inclusive and increase the number of players who can benefit from its services.
In addition to including over 500 players from the Guinness Premiership, the RPA will now be opening its membership to rugby players from different tiers of the game. This includes players from the Championship, elite players from Women’s rugby and retired players, who will form the RPA Alumni.
To accompany the new expansion, the association launched a new brand identity including a logo, new colour pallet and brand proposition: “For the Players, For the Game.”
Former Leicester Tigers player Matt Hampson was also named the first RPA Benevolent Fund Ambassador. Matt suffered a catastrophic injury whilst training with England U21 in 2005, and was presented with a cheque for £20,000 from the RPA Benevolent Fund to assist with the costs of installing a hydrotherapy pool in his purpose built house.
The RPA Benevolent Fund – The Players Charity – was established in 2001 to provide financial support for players who have been forced to retire from the game due to serious injury or illness, and support players’ families in the event of their untimely death.
