Predikta Appoints Speed To Handle Relaunch
Online football prediction game, Predikta, has appointed Speed Communications to handle the brand’s relaunch into the UK market.
Speed will manage Predikta’s media relations and digital activity as well as optimise its website for SEO.
Former Manchester United, Everton and England star Phil Neville is also supporting the site relaunch in the UK.
Predikta, which connects users with friends and family, was originally founded in 1999 by South African businessman Jeff Boekstein.
Boekstein commented: “Speed Communications were part of a wider pitch process and they instantly stood out as the most credible and creative agency. Their sport and digital credentials are great and we’re really looking forward to working with them and growing the Predikta community.”
Predikta operates as an affiliate to bookmakers, with a white label option available for companies to brand and run their own leagues. Predikta posts a list of ten matches ahead of each weekend and challenges you to predict the outcome.
Points are awarded depending on the accuracy of your predictions and real time goal updates are delivered straight to your device, making it easy to track your league position and bets.
Kate Bosomworth, managing partner at Speed, added: “We’re delighted to be working with Predikta on their relaunch. It’s an exciting brand with huge potential for growth.”
