Premier League Adds New Partner
The Premier League has agreed a new partnership with Destination Sport Group.
The deal sees the sports travel company become the official travel management provider for the Premier League Summer Series.
Three of Destination Sport Group’s divisions will be in action through the pre-season tournament, which sees Premier League clubs Aston Villa, Brentford, Brighton & Hove Albion, Chelsea, Fulham and Newcastle United competing in nine matches across five East Coast cities from 22nd to 30th July.
Travel management provider Destination Sport Travel will support the Premier League with travel for its staff, officials, and a number of participating teams.
inspiresport – a youth sports development tour for clubs, high schools, and colleges, which has its US office base in Atlanta – will be involved in coaching workshops to engage with its network of local coaches.
Sportsbreaks.com, which offers ticket-inclusive packages to sporting events, will also engage with fans throughout the tournament by offering official Premier League ticket and hotel breaks to US fans.
Paul Hemingway, Managing Director of Destination Sport Group, said, “We’re incredibly excited to partner with the Premier League and be involved with the Summer Series tournament.
“The partnership comes at an exciting time for Destination Sport as a key focus for the business is continuing to strategically expand our presence within the U.S.
“The task of moving Premier League staff and officials, plus several participating teams, across to the U.S. is a big undertaking and a project that Destination Sport Travel have been privileged to work on extensively during the past few months.
“As the tournament approaches, we’re equally excited for inspiresport and Sportsbreaks.com to engage with coaches, clubs and fans in each of the host cities, providing fantastic exposure for our youth tour and fan travel offerings.”
Will Brass, Chief Commercial Officer for the Premier League, added, “Our first pre-season tournament in the United States has been a significant project and we are grateful to Destination Sport for their expert support with it.
“Our clubs have now started arriving in the host cities and we can’t wait for the matches to kick off this weekend. I have no doubt it is going to be a fantastic event and it is exciting to bring a live Premier League matchday experience to fans in the US for the first time.”
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