Premier League To Be Sponsorless From 2016-17

04 Jun 2015 | sigadmin

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The Premier League has announced that it will not have a title sponsor from the 2016-17 season.

According to reports, the decision comes as the organisation looks to mirror major American sports leagues such as the NBA and the NFL in presenting a clean brand.

Barclays, who agreed an initial three-year sponsorship deal in 2004 which was followed by subsequent extensions, saw the value of the sponsorship soar to £120m for the existing three-year sponsorship agreed in 2012.

In March this year Barclays announced that they do not plan to renew the partnership when it expires at the end of the 2015-16 season.

A Premier League spokesperson commented: “Barclays has been an excellent partner for the League throughout their sponsorship of the competition and we look forward to working with them in 2015/16, the final season of their title sponsorship.”

The Premier League did not have a sponsor in its inaugual season of 1992-93 before signing a four-year deal with Carling, worth £12m. Carling tripled the initial amount to secure a four-year extension of their original deal, beyfore Barclaycard took over in 2001 with a three-year contract worth £48m.