Premier League & Cadbury Announce Partnership
The Premier League and confectionery brand, Cadbury, have announced a three-year partnership, kicking off from the start of the 2017/18 season.
As part of the partnership, Cadbury will join forces with the Premier League to deliver a bespoke element of the existing community programme ‘Health for Life’, which is currently reaches 60,000 school children. Cadbury and the Premier League will work together to create new, tailored sessions focussed on healthy lifestyles, expanding the programme’s reach to inspire young people in schools across the country.
Cadbury joins a growing roster of sponsors for the top flight of English football following a change in sponsorship structure, which saw the league start the 2016/17 season without a title sponsor. So far sponsors include EA SPORTS, Nike, Carling, Tag Heuer and official bank Barclays.
Francesco Vitrano, Cadbury brand rirector, said: “For over a hundred years Cadbury has been about bringing little moments of joy to people’s lives, something that fits well with the joy created by Premier League football every day – whether it’s a moment of magic that turns a match, watching a game together with loved ones or just debating the weekend’s goals with friends.
“This partnership opens up fantastic opportunities to bring those moments of joy to life in new and different ways – in-store, on our packaging and in the community, as well as other ways we hope will surprise and delight our customers. This is an incredibly exciting chance to bring together the Cadbury brand with the unmistakable Premier League brand, and a chance to be part of moments such as the Golden Boot and Golden Glove awards, and we can’t wait to start this journey with the Premier League.”
Premier League managing director, Richard Masters, said: “We are very pleased to be entering into a new partnership with Cadbury – one of the country’s most iconic and well-known brands. Cadbury’s popularity across the world, and our shared focus on delivering moments of joy, make this a great fit for the Premier League and we are thrilled they have chosen to work with us in what is their first ever partnership in football.
“We are really looking forward to working with Cadbury to celebrate the excitement of the competition, and on the plans we have to jointly grow and enhance their Health for Life project as part of the Premier League’s wide-ranging community work.”
As part of the agreement Cadbury will enjoy a range of rights relating to player milestones including the Premier League’s Golden Boot and Golden Glove awards.
Global lifestyle marketing agency, MKTG will be the lead agency activating the partnership.
