Bees raise a glass to new partnerships
Brentford FC have signed new partnership agreements with Strider Technologies and Moët Hennessy UK.
Brentford FC has agreed a partnership with Strider Technologies, a strategic intelligence company that uses AI technology to turn publicly available data into insights for organisations to address business risks.
The partnership has given Strider Technologies access to content creation opportunities with Brentford players and matchday activations at the Gtech Community Stadium.
The club has also entered into an agreement with Moët Hennessy UK, which has become the official champagne partner at Gtech Community Stadium.
The partnership has introduced Moët Hennessy’s champagne portfolio across the stadium’s premium hospitality lounges, with Moët & Chandon Brut Impérial available by the glass and bottle, alongside other brands including Dom Pérignon.
Hospitality staff have been scheduled to receive training from Moët Hennessy UK to support service on matchdays.
Brentford have been competing in their fifth consecutive Premier League season, with the Gtech Community Stadium continuing to host capacity crowds of more than 17,000.
Fran Jones, Brentford’s commercial director said, “We are delighted to welcome Moët Hennessy as a club partner of Brentford FC. This collaboration is centred on elevating the matchday and event experience at Gtech Community Stadium. Moët Hennessy’s reputation for excellence perfectly aligns with our commitment to delivering unforgettable experiences, and this partnership will help us ensure our fans and guests enjoy the very best products when they visit.”
Moët Hennessy’s flagship champagne brand, Moët & Chandon previously sponsored the VIP Reception and Afterparty during the Sport Industry Awards 2025.
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