Premier League Clubs Gamble On New Deals

Hull City, Liverpool and West Brom have all confirmed new partnerships with betting companies ahead of the new Barclays Premier League season, with the Tigers securing their largest deal in the club’s 110-year history.

12Bet becomes Hull City’s latest official shirt sponsor, in a two-year deal that will run until the end of the 2015/16 campaign, taking over from Cash Converters.

The 12Bet logo will feature on the front of the Tigers’ shirt for two seasons, the first of which will see City take their maiden voyage in European competition following last season’s FA cup exploits.

Rory Anderson, chief executive of 12Bet Europe, said: ‘The Tigers give us a great Premier League platform to engage our target audience around the world.’

‘We’re looking forward to working with the club and the fans and can’t wait for the start of the season away at QPR.’

Liverpool have also signed a two-year deal – a new regional partnership with Scandinavian betting site ComeOn!.

The deal will see ComeOn! become the official betting partner of the Premier League runners-up in Norway, Sweden and Finland, offering special offers and promotions to the club’s supporters in those countries.

Meanwhile, West Bromwich Albion have announced a new partnership with Asian gambling website 666Bet.

666Bet, a fully registered online gambling website, becomes the club’s platinum Asian gaming partner.

The deal sees The Baggies continue a busy week of business, after securing deals with Bet365 and Jack Wolfskin.