Premier League Extends Avery Dennison Partnership

The Premier League and sportswear branding and labelling manufacturer Avery Dennison have extended their partnership.

The new three-year deal, which will run until the end of the 2024/25 season, has been marked with the launch of a new promotional video.

Will Brass, the Premier League’s Chief Commercial Officer, said, “Alongside the high quality of product and service delivered to Premier League clubs’ kit and retail operations, Avery Dennison has also demonstrated flexibility and speed of delivery since becoming our licensee in 2019.

“This has been particularly evident through their support of our No Room For Racism anti-discrimination work and the Premier League Hall of Fame, as well as being part of fan-focused events across the world.”

Avery Dennison will continue to supply all Premier League names, numbers and sleeve badges to league’s 20 participating clubs for both on-pitch and retail purposes.

Simon Allen, Regional Commercial Director, Team Sports at Avery Dennison, said: “We pride ourselves on our quality of product and service, and through our global network we were able to ensure continued growth and sustainable development.

“During this partnership, Avery Dennison has showcased our creative and customisation abilities through direct fan engagement at international events, such as the Premier League Asia Trophy and Premier League Mornings Live events in the US.

“We have also supported domestic campaigns including the Premier League Hall of Fame, for which we designed and manufactured bespoke shirts for the inaugural inductees.”

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