Premier League Launches First National Ad Campaign
The Premier League will showcase its community programme, Premier League Primary Stars, from this weekend after launching the organisation’s first ever ad campaign.
Premier League Primary Stars is a free curriculum-linked teaching resource for parents, teachers and pupils aged 5-11. The new ad features top footballers and managers including Manchester City’s Kevin De Bruyne, Chelsea’s Gary Cahill, Tottenham Hotspur’s Eric Dier, Liverpool’s Sadio Mané, Manchester United’s Juan Mata and José Mourinho, and Arsenal’s Theo Walcott.
In the ad, the Premier League stars join primary school children in their classrooms demonstrating how learning with football can be fun, to the emotive words of T.H. Palmer’s poem “Try, Try Again”.
Our most ambitious community project to date – #PLPrimaryStars – is aiming to inspire the next generation…
— Premier League (@premierleague) March 31, 2017
Richard Masters, managing director at the Premier League said: “The campaign highlights the vast amount of work being delivered by professional football clubs in their local communities. Our goal is to connect the Premier League to the heart of the community, namely families and schools, to promote learning and fitness to children and tangibly demonstrate the benefits of football in all aspects of life.”
The ads for Premier League Primary Stars, which aims to support 10,000 primary schools by 2019, will air across television, cinemas and social media and digital channels from Sunday 2nd April. The first television airing will be during the final of The Voice on ITV.
Jon Sharpe, CEO Y&R London added: “Y&R London is delighted to launch the Premier League’s inaugural integrated advertising campaign after winning the business in a hard-fought pitch last year. The campaign emotively highlights the key role the Premier League plays in communities across Britain and the transformative power of their Primary Stars initiative”.
The integrated campaign created by Y&R London includes 60″ and 30″ films directed by Vince Squibb and produced by Gorgeous.
The campaign will be expanded by an online content series, bringing to life the impact the programme can have on the children who take part.
