The Premier League has launched ‘Together Against Suicide’, a new initiative to support fans affected by suicide or suicidal thoughts.
Backed by all 20 Premier League clubs, the initiative has been created with suicide prevention charity Samaritans. The project was developed in collaboration with broadcaster Roman Kemp and Tottenham Hotspur CEO Vinai Venkatesham.
A pilot project will see the league fund 11 clubs to provide bespoke support for fans at home matchdays across the 2025/26 season. The clubs will offer tailored environments for fans to talk in safe, non-judgemental settings. The clubs involved are Arsenal, Aston Villa, Brentford, Brighton & Hove Albion, Chelsea, Everton, Liverpool, Tottenham Hotspur, West Ham United, Wolverhampton Wanderers and Southampton.
The league has also created an online hub with information and referral details for support services. As part of the initiative, Samaritans will provide training to club staff, and the league is funding club subscriptions to R;pple, a digital tool that intercepts harmful online searches to signpost users to mental health support.
Richard Masters, Premier League Chief Executive, said, “Sadly, suicide is an issue that affects people of all ages from all backgrounds. We believe football can play a vital role in reducing the stigma around it and connecting fans who are experiencing suicidal thoughts with the support they need.
By working with clubs and partners to develop ‘Together Against Suicide’, we want fans to understand that they do not have to deal with their problems alone.”
Roman Kemp, Broadcaster, said, “This initiative was created with the intention of flipping it on its head so clubs can be there for fans when they need it the most. As someone who has felt the impact of suicide and talked about experiencing suicidal thoughts myself, I know that the sense of community football brings can be used to help those in need and help save lives.”
Julie Bentley, Chief Executive, Samaritans, said, “One in four of us experience suicidal thoughts but suicide is not inevitable. Suicidal thoughts can be interrupted and a moment of human connection can be all it takes to save a life. Our volunteers answer a call for help every 10 seconds but we can’t prevent suicide alone – we are all on the same team and everyone has a role to play.”
Sport Industry Group are happy to announce an in-person Mental Wellbeing event taking place on Thursday 9th October, ahead of World Mental Health Day.
👉 Register your interest in attending: events@sportindustry.biz