Premier League to remain on Now TV in Hong Kong until 2028
The Premier League and Now TV have renewed their broadcast rights agreement in Hong Kong until the end of the 2027/28 season.
Under the three-year extension, the pay-TV broadcaster will air live coverage of all 380 matches.
Now TV, which is operated by PCCW, first acquired rights to the English top-flight in 2007, in a deal that was reportedly worth $60m (£45.7m) annually.
Fans will additionally have access to Premier League coverage on NowTV’s Video-on Demand service.
Paul Molnar, Chief Media Officer at the Premier League, said, “We are delighted to continue our longstanding partnership with Now TV, bringing the excitement and drama of the Premier League to fans in Hong Kong for the next three seasons.
“Now TV has been a dedicated and innovative partner, consistently delivering high quality and exceptional coverage.”
Derek Choi, Managing Director of Consumer Marketing & Pay TV, at HKT, added, “This achievement underscores our long-term commitment to delivering high-quality sports content and bringing unparalleled excitement from around the world to our viewers.”
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