Premier League Renews Perform Deal
The Premier League and digital sports specialists Perform have announced a three-year renewal of their mobile and internet clip production partnership.
The renewal, which starts at the beginning of the 2010/11 season, will see Perform ingest, edit and encode up to 4,500 Barclays Premier League clips every match day and distribute them as ‘near live’ highlights and packages in a number of different encodes to facilitate the Premier League’s global internet and mobile licensees.
To accompany the above, Perform will be providing a range of new services, including the creation of bespoke language versions for Spanish, Arabic, German and Italian speaking licensees, as well as introducing alternate, higher bit rate formats to ensure the clips are optimised for next generation smart phones and high bandwidth internet services.
In addition to the core technical and production service provided for the Premier League’s international licensees, Perform has also developed a range of consumer focused products and applications to help licensees fully exploit their rights.
These include a live streaming console, enabling licensees to securely deliver all 380 games in HD streaming formats with a range of online billing and advertiser solutions incorporated; a flash VOD player with a complete advertising management solution; and live and VOD territory specific iPhone, iPad and Android mobile applications.
Perform currently runs the official Barclays Premier League website www.premierleague.com
