Premier League Seeking Technology Partner
The Premier League is to expand its sponsorship and partnership programme with the addition of a new category offering in the form of an official technology partner.
The new category, which aims to be in place for the start of the 2010/11 season, will meet the increasing demand and opportunity for more professional and fan-based information about Barclays Premier League matches.
In addition to the promotional assets associated with the Premier League, the official technology partnership offers a number of sponsorship opportunities including on-screen in-match broadcast brand accreditation during 380 matches which are beamed to over 500 million homes in more than 200 territories.
The incoming partner will also receive title sponsorship of the official Premier League player performance index as well as title sponsorship of the statistics section of premierleague.com, which averages 150 million page impressions each month from its six million users, 70% of which live outside of the UK.
Richard Masters, the Premier League’s director of sales and marketing, said: ‘We have found in recent years an increasing demand for in-depth information about Barclays Premier League matches.
‘We know there is a huge amount of interest at many and varied levels. Last season we saw 13.5 million fans attended Barclays Premier League matches with an estimated cumulative global audience 2.65 billion watched the 100,000 hours of coverage broadcast. Our online and general media presence continues to grow at an enormous rate.
‘New sectors for Premier League sponsorship rarely arise and we think this opportunity is a very exciting one. On offer are traditional sponsorship rights but combined with new developments like player tracking technology, there is also the ability for companies to utilise the content so they can reach fans across the world which will improve their enjoyment and understanding of the game.’
The official technology partner will join the Premier League’s existing portfolio of sponsorship partners including global title sponsor Barclays which recently signed up to continue their partnership until the 2012/13 season.
Other current official partners are: Nike (official ball supplier), Lucozade Sport (official sports drink), Budweiser (official beer) and Wrigley’s Extra (official chewing gum). EA Sports (official electronic game), Topps Merlin (official sticker and card collections), Sporting iD (official letters and numbers) and The New Football Pools are official licensees.
